Technology companies are unaware of the harm they have done. Whether on purpose or by accident, Big Tech has hurt the media sector. We are not any closer to a solution, if Google’s response is any indication.
Big Tech must acknowledge the harm partially caused by tech giants in order to address the issues facing media companies. It’s possible that tech companies didn’t want to provide media organizations with difficulties. Nevertheless, the problems of today are partly a result of their creations.
To maintain the fourth estate, we must first acknowledge the impact of technology on the media. A technological solution for the media industry ought to be the next step. Large tech companies ought to collaborate to develop impartial platforms that are open to use by all media organizations. A platform like this ought to be a non-profit organization, built on the same ideas as Wikipedia, the Mozilla Foundation, and other tech companies whose goals are to better society.It shouldn’t be necessary for media organizations to transform into technology organizations in order to survive. Big Tech can give back in this way, among other ways.
In the same way that Elon Musk advocated for a non-profit OpenAI entity, the tech industry should collaborate around the creation of an infrastructure that will serve society.
However, media organizations shouldn’t give up and hope that tech companies will be their only source of help. Tech leaders should be appointed to boards and executive positions by media companies.
Tech executives who are familiar with the media landscape are essential for media organizations. If the media sector is to prevail over big tech, this kind of intervention is necessary. Additionally, media organizations must create their own platforms. They need tech leaders to envision tech-strong media companies in order to accomplish this.
Lastly, innovation will be the ultimate saviour of the media industry. Interventions by the Competition Commission will not be sufficient to soften the blow. To avoid punishment, tech companies will simply change their business and modus operandi as they have in the past. Media entities need new business models that may require philanthropists coming on-board to be the key funders of the sector. The value of media as a sector requires cool heads across sectors to come up with solutions that will enable the advancement of society.
The tech industry needs to form part of the solution by first acknowledging harm and thereafter contribute towards the development of a solution.
Technology companies are unaware of the harm they have done. Whether on purpose or by accident, Big Tech has hurt the media sector. We are not any closer to a solution, if Google’s response is any indication.
Big Tech must acknowledge the harm partially caused by tech giants in order to address the issues facing media companies. It’s possible that tech companies didn’t want to provide media organizations with difficulties. Nevertheless, the problems of today are partly a result of their creations.
To maintain the fourth estate, we must first acknowledge the impact of technology on the media. A technological solution for the media industry ought to be the next step. Large tech companies ought to collaborate to develop impartial platforms that are open to use by all media organizations. A platform like this ought to be a non-profit organization, built on the same ideas as Wikipedia, the Mozilla Foundation, and other tech companies whose goals are to better society. It shouldn’t be necessary for media organizations to transform into technology organizations in order to survive. Big Tech can give back in this way, among other ways.
In the same way that Elon Musk advocated for a non-profit OpenAI entity, the tech industry should collaborate around the creation of an infrastructure that will serve society.
However, media organizations shouldn’t give up and hope that tech companies will be their only source of help. Tech leaders should be appointed to boards and executive positions by media companies.
Tech executives who are familiar with the media landscape are essential for media organizations. If the media sector is to prevail over big tech, this kind of intervention is necessary. Additionally, media organizations must create their own platforms. They need tech leaders to envision tech-strong media companies in order to accomplish this.
Lastly, innovation will be the ultimate saviour of the media industry. Interventions by the Competition Commission will not be sufficient to soften the blow. To avoid punishment, tech companies will simply change their business and modus operandi as they have in the past. Media entities need new business models that may require philanthropists coming on-board to be the key funders of the sector. The value of media as a sector requires cool heads across sectors to come up with solutions that will enable the advancement of society.
The tech industry needs to form part of the solution by first acknowledging harm and thereafter contribute towards the development of a solution.
