After a five-year hiatus prompted by the global pandemic, the Southern African Market Research Association (SAMRA) is thrilled to announce the much-anticipated return of its Annual Conference. Scheduled for May 22nd and 23rd, 2024, this year’s event promises to be a beacon of innovation, sustainability, and collaboration within the market research industry.
Themed “#PeoplePlanetProfit,” the conference aims to underscore the critical importance of accountability and sustainability in shaping the future of market research practices. In an era where every decision impacts both people and the planet, SAMRA recognizes the imperative for market researchers to prioritize ethical and sustainable approaches in their work.
For decades, the Annual SAMRA Conference has served as a cornerstone event for market research professionals, providing a platform for showcasing methodologies, unveiling new practices, and fostering industry-wide dialogue. This year’s conference will continue this tradition by offering a dynamic lineup of speakers, workshops, and presentations.
The conference’s agenda strikes a delicate balance between traditional perspectives and futuristic visions, reflecting the evolving landscape of digitalization, innovation, and foundational principles in market research. By prioritizing the human element amidst technological advancements, SAMRA aims to guide industry professionals towards practices that are both innovative and sustainable.
Speakers at the event will include thought leaders and experts from various sectors, offering insights into the profound shifts that have occurred in market research practices since the onset of the pandemic. Attendees can expect to gain valuable knowledge and inspiration from this diverse lineup, which seeks to harmonize past experiences with future aspirations.
Set against the stunning backdrop of the Thaba Eco Hotel, nestled within the Klipriviersberg Nature Reserve just outside Johannesburg, the conference venue exemplifies sustainability and eco-consciousness. Participants will have the opportunity to immerse themselves in the beauty of the natural landscape while enjoying eco-friendly accommodations and amenities.
With limited space available, prospective attendees are encouraged to mark their calendars and secure their spots before registrations close on May 10th, 2024. The Annual SAMRA Conference promises to be a transformative experience, uniting market research professionals in their shared commitment to building a more sustainable and impactful future.
For more information and registration details, please visit SAMRA’s official website.
